JiWell – Privacy Policy

Effective Date: January 1, 2026

1. Introduction and Legal Entity

Welcome to Jiwell. Jiwell is a brand, trademark, and application wholly owned and operated by Evoflex AB (Org.nr: 559498-1796). Throughout this Privacy Policy, references to "Jiwell", "we", "us", or "our" refer strictly to Evoflex AB. We are committed to protecting your privacy and ensuring that your personal data is handled securely, transparently, and in strict accordance with the General Data Protection Regulation (GDPR) and applicable Swedish data protection laws.

This Privacy Policy explains how Evoflex AB collects, uses, stores, and protects your personal data when you use the Jiwell application and its associated services (the "Service").

2. The Data Controller

Evoflex AB is the Data Controller responsible for your personal data.

Company Name: Evoflex AB

Organization Number: 559498-1796

Contact Email: info@evoflex.se

3. Data We Collect and Why

We collect data necessary to provide you with a modular, highly personalized fitness and health experience. Based on your usage of the Jiwell app, we collect the following categories of data:

A. Account & Identity Data

What we collect: Name, email address, password, and profile information.

Purpose: To create and secure your account, authenticate your identity, and provide customer support.

B. Health & Biometric Data (Special Category Data)

What we collect: Diet plans (Måltider), workout logs (Träning), and specific body part measurements and body fat percentages (Kroppsfett).

Purpose: To power the core functionality of the app—calculating fitness progress, personalizing recipe recommendations, and tracking your physical development.

Legal Basis: We process this highly sensitive data only based on your explicit consent, which you grant when inputting this data into the application.

C. E-commerce & Financial Data (Butik & Cashback)

What we collect: Billing address, shipping address, purchase history (supplements, fitness gear, e-books), and cashback balance data.

Purpose: To process transactions, fulfill orders, manage your digital library, and calculate your cashback rewards.

Note: Payment processing is handled by secure third-party gateways (e.g., Stripe, Klarna). Evoflex AB does not store your full credit card numbers.

D. User-Generated Content (Community)

What we collect: Posts, comments, images, and interactions within the Jiwell Community forum.

Purpose: To facilitate a social environment. Please note that information you share in the Community may be visible to other Jiwell users.

E. Technical & Usage Data

What we collect: Device IDs, IP addresses, operating systems, and app interaction logs.

Purpose: To maintain application security (Zero Trust architecture), debug errors, and optimize system performance.

4. How We Share Your Data

Evoflex AB does not sell your personal data. We only share data with trusted third parties under strict data processing agreements to facilitate the Service:

  • Cloud Hosting Providers: To securely store your data.
  • Payment Processors: To securely handle transactions in the Butik.
  • Fulfillment Partners: To ship physical goods ordered from our store.
  • Legal Compliance: If required by law, regulation, or legally binding request from authorities.

5. Data Security (Zero Trust Approach)

Evoflex AB implements state-of-the-art security protocols to protect your data. We utilize encryption in transit and at rest, secure modular architectures, and strict access controls. Access to your sensitive health data (body fat, measurements) is restricted to you and automated systems required to generate your personal insights.

6. Data Retention

We retain your personal data only for as long as your account is active or as necessary to fulfill the purposes outlined in this policy.

  • Health data is deleted upon account deletion.
  • Financial transaction data is kept for up to 7 years to comply with Swedish accounting laws (Bokföringslagen).
  • Community posts may remain anonymized after account deletion unless you specifically request their removal.

7. Your GDPR Rights

Under the GDPR, you have the right to:

  • Access: Request a copy of the personal data we hold about you.
  • Rectification: Correct inaccurate or incomplete data.
  • Erasure (Right to be Forgotten): Request the deletion of your account and personal data.
  • Restriction: Temporarily halt the processing of your data.
  • Data Portability: Receive your health and activity data in a structured, machine-readable format.
  • Withdraw Consent: Withdraw your consent for the processing of sensitive health data at any time (Note: this will limit the functionality of the Kroppsfett tracking module).

To exercise any of these rights, contact us at info@evoflex.se.

8. Changes to this Policy

Evoflex AB reserves the right to update this Privacy Policy as our services evolve. We will notify you of any significant changes via the Jiwell app or via email before the changes take effect.

9. Contact Us

For any privacy-related questions or to exercise your rights, please contact the Data Controller:

Evoflex AB
Org.nr: 559498-1796
Email: info@evoflex.se
Address: Drottninggatan 15, 702 10 Örebro